Pakistan Islamabad Jobs, The National Centre for Brand Development (NCBD), under the Ministry of Planning, Development & Special Initiatives, has announced exciting career opportunities for professionals who wish to contribute to Pakistan’s national branding and export growth. These positions are part of a key initiative aiming to strengthen the country’s image both domestically and internationally. Based in Islamabad, these roles offer a two-year tenure with the possibility of extension, depending on performance and project continuity.
NCBD is seeking visionary leaders and strategic thinkers for various director-level roles to lead efforts in brand development, corporate branding, SME support, and business education Pakistan Islamabad Jobs. Each role demands high-level expertise, stakeholder coordination, and leadership to ensure impactful outcomes that align with the government’s brand strategy for Pakistan.
Applicants are encouraged to apply online through the National Job Portal (NJP) within 15 days of the advertisement. The initiative is aimed at attracting skilled professionals passionate about national development and brand elevation Pakistan Islamabad Jobs.
This is a unique opportunity for individuals looking to make a substantial impact in a government-backed initiative with long-term vision and strategic goals. The roles require experience, innovation, and commitment to developing Pakistan’s brand identity across sectors Pakistan Islamabad Jobs.

Job Vacancies Name
- Project Director (PPS-11)
- Director Business Education (PPS-10)
- Director Corporate Brand (PPS-10)
- Director SME Brand (PPS-10)
National Centre for Brand Development Pakistan Islamabad Jobs
Date Posted / Updated | June 13, 2025 |
Category | Government Jobs |
Education: | Relevant degree in Management, Business, Branding, etc. |
Vacancy Location: | Islamabad |
Organization: | National Centre for Brand Development (NCBD) |
Job Type: | Full Time |
End Date: | 27 June, 2025 |
About Jobs Vacancies
The offered positions require professionals with strategic planning, and education-related initiatives Pakistan Islamabad Jobs. Candidates will play a vital role in driving digital and business-oriented goals to support Pakistan’s brand visibility and sustainability on global platforms.
Each role has specific expectations, such as leading national campaigns, coordinating with stakeholders, setting brand visions, and developing educational content. The workplace is Islamabad-based, and applicants must be capable of handling high-level coordination tasks and policy planning activities Pakistan Islamabad Jobs.
Organization Name
National Centre for Brand Development (NCBD)
About Organization
The National Centre for Brand Development (NCBD) operates under the Ministry of Planning, Development & Special Initiatives, Government of Pakistan. It is a central platform responsible for designing, executing, and promoting initiatives aimed at improving the country’s national image and supporting economic exports Pakistan Islamabad Jobs.
Through programs like URAAN Pakistan, NCBD focuses on modern brand strategies, capacity building, and stakeholder engagement. Its vision is to create a unified and globally recognized image of Pakistan across key industries, including SMEs, education, and corporate sectors Pakistan Islamabad Jobs.
Eligibility Criteria
Candidates must hold a relevant educational background such as Business Administration, Brand Management, or related fields with significant experience in leadership roles, strategic planning, and stakeholder engagement. Strong communication skills, policy formulation ability, and a deep understanding of branding at the national and international levels are essential Pakistan Islamabad Jobs.
Contact Details
Official Website | www.njp.gov.pk |
Alternate Site | www.pc.gov.pk/web/career |
Not Provided (apply via official site) | |
Address | Room No. 246, P Block, Pak Secretariat, Islamabad |
Experience
Each of the roles demands substantial experience in brand development, strategic leadership, educational programming, or corporate branding Pakistan Islamabad Jobs. Applicants must demonstrate proven results in managing large-scale initiatives and collaborating with government and private stakeholders to achieve branding and educational milestones.
How To Apply
- Visit the official website.
- Create or log into your account
- Search for the relevant job title
- Fill in the online application form
- Upload required documents
- Submit within 15 days of the advertisement
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General FAQs
What qualifications are required to apply for the Director-level positions at NCBD?
To apply for any of the Director-level roles at NCBD, candidates must possess a relevant degree—preferably in Business Administration, Marketing, Branding, Public Policy, or a related discipline. In addition to educational credentials, extensive professional experience is essential. Applicants should have demonstrated leadership in brand development, corporate strategy, educational content creation, or SME support, depending on the specific role. Strategic planning, stakeholder engagement, and measurable project outcomes are also key selection criteria.
What kind of work environment can selected candidates expect at NCBD?
The work environment at NCBD is highly professional, collaborative, and aligned with national strategic goals. As a key government initiative under the Ministry of Planning, Development & Special Initiatives, NCBD offers a structured setting where employees are expected to contribute to high-impact projects that enhance Pakistan’s global brand image. Teamwork, innovation, and stakeholder coordination will be part of the daily responsibilities, with regular performance evaluations and opportunities for contract extensions.
Is prior government sector experience mandatory for these positions?
No, prior government sector experience is not mandatory but can be advantageous. What matters most is the candidate’s ability to handle leadership roles, drive branding strategies, and deliver results in complex environments. Professionals from the private sector, academia, NGOs, or consultancy backgrounds with relevant experience are encouraged to apply, provided they meet the role-specific requirements and possess strong communication and coordination skills.
How will the recruitment process be conducted, and how will candidates be informed?
After submitting applications through the National Job Portal, all candidates will undergo an initial screening based on their qualifications and experience. Shortlisted applicants will be contacted for further steps, which may include interviews, presentations, or written assessments. It’s important to note that only shortlisted candidates will be informed, and no travel or daily allowance (TA/DA) will be provided for attending interviews. Applicants are advised to monitor their emails and the official portal regularly for updates.